News Releases

September 18, 2008

Pick an Apple, Win an iPod

Small Dog Electronics, State of Vermont and Local Pick Your Own Orchards Team Up

for Annual ‘Apples to iPods’ Promotion

MONTPELIER, Vt. – Visitors to Vermont’s pick-your-own orchards will have a chance to win Apple iPods during the Second Annual Apples to iPods promotion through foliage season.

One specially marked wooden apple will be placed in apple trees at 24 of Vermont’s pick-your-own orchards. Customers who find the wooden apple replicas will win an Apple iPod nano, shuffle or touch sold by Vermont’s own Apple Specialist, Small Dog Electronics.

The promotion is sponsored in partnership with Small Dog Electronics, the Vermont Department of Tourism & Marketing, and the Vermont Agency of Agriculture.

“Vermont’s apple orchards are wonderful places to visit this time of year and the second annual ‘Apples to iPods’ promotion is a creative way to make apple picking even more fun,” said Governor Jim Douglas. “Both technology and agriculture play very important roles in building a stronger, more innovative economy in Vermont,” he added. “Plus, visiting an orchard is a great way to spend time with family, get exercise and savor the beauty of Vermont. I want to encourage every Vermonter—and all of our visitors—to visit a local orchard this fall and take full advantage of Vermont’s beautiful fall season.”

The State of Vermont and Small Dog, which launched the promotion in 2007 with 11 prizes, decided to expand the promotion this year and offer 24 iPod prizes.

Vermont has almost 4,000 acres of commercial apple production, and the state’s leading apple varieties are McIntosh, Cortland, Red Delicious and Empire. In 1999, the Vermont legislature designated the apple as the state fruit, and the apple pie as the state pie.

“This is a great promotion and we are really excited to work with the pick your own orchards in the state and Small Dog Electronics,” said Roger Allbee, Secretary of the Vermont Agency of Agriculture. “The apple industry is important to the state economy contributing more than $12 million as well as an additional $7 million in value added products such as pies and cider. Green industries like Small Dog and the technology sector also have tremendous advantages for our economy.”

Apple picking is one of the most popular activities for visitors during Vermont’s foliage season.

“People come from all over the world to enjoy Vermont’s spectacular scenery and to participate in activities such as apple picking,” said Bruce Hyde, Commissioner of Tourism and Marketing. “Visiting an apple orchard is a perfect family outing and a perfect way to explore the beauty of Vermont’s countryside.”

Small Dog Electronics is the top Apple Specialist in New England, and third largest in the U.S. The company, founded in 1994 by Don Mayer as a “one man show,” became a web retailer in 1996 and now has offices and a showroom in Waitsfield; their flagship retail store in South Burlington opened in 2006. For more information, visit

“We are thrilled to once again be part of the State of Vermont's ‘Apples to iPods’ promotion,” said Small Dog Electronics co-owner and CEO Don Mayer. “Combining wholesome, fresh Green Mountain apples with the ingenuity of Apple's iPod is a natural partnership for Small Dog Electronics, and we're happy to help bring an added excitement to Vermont's local apple orchards this fall.”

For contest details about “Apples to iPods” and a list of participating orchards, please visit

Source: Department of Tourism and Marketing
Last Updated at: September 18, 2008 10:35:11