News Releases

January 30, 2015

Department of Tourism & Marketing Offers Hospitality Training

New, Online Ambassador Training Program Focuses on What Makes Vermont Unique

How well do you know your state? If you're in the hospitality industry, it pays to know everything you can about Vermont.

The Vermont Department of Tourism and Marketing has created a new series of online classes for employees at Vermont lodgings and attractions. The online Ambassador Training program focuses on Vermont branding, state parks, history, heritage and more. Ambassador Training also offers valuable customer service tips, and insight into consumer trends such as agritourism and culinary travel. The training is free and geared specifically to Vermont's travel and hospitality-related businesses.

"Having well-informed employees can make a huge difference to a visitor's experience," said Megan Smith, Commissioner for the Vermont Department of Tourism and Marketing. "We need to make sure hospitality employees can help travelers get the most out of their visit to Vermont, whether it's directing them to the nearest farmer's market, pointing out the latest art exhibit, or letting them in on the town's secret swimming hole."

To encourage participation in the Ambassador Training, the tourism department will hold a drawing for a free ad in Vermont Life magazine. Businesses will get one entry for every employee who completes the training by March 1.

For more information, go to

Contact: Laura Peterson, Vermont Dept. of Tourism & Marketing;; 802.522.7323

Source: Department of Tourism and Marketing
Last Updated at: January 30, 2015 14:18:02