News Releases

August 31, 2010

Shelburne Orchards to Host Fall Season Event Sept. 23

MONTPELIER, Vt. – Shelburne Orchards will host a Fall Season Kick-Off Event on Sept. 23 featuring Woodchuck Cider, Apple iPods and apple picking to celebrate the first day of autumn and fall apple harvest.

Sponsored in partnership with the Vermont Department of Tourism and Marketing and Woodchuck Cider, the event is free and open to the public from 4 to 6 p.m. at Shelburne Orchards, located at 216 Orchard Rd. in Shelburne. The event is also the official launch of the fourth annual “Apples to iPods” promotion, giving visitors to Vermont’s pick-your-own orchards a chance to win an Apple iPod. In addition, one lucky winner will receive an Apple iPad.

“Vermont’s apple orchards are full of activity this time of year and the ‘Apples to iPods’ promotion is a creative way to make apple picking even more fun,” said Bruce Hyde, Vermont’s Commissioner of Tourism and Marketing. “Apple picking is the perfect way to experience Vermont’s gorgeous autumn landscape and participate in a fun activity that Vermonters have long enjoyed.”

Apple picking is one of the most popular activities for visitors during Vermont’s foliage season. Vermont has almost 4,000 acres of commercial apple production, and the state’s leading apple varieties are McIntosh, Cortland, Red Delicious and Empire. Vermont’s apple industry is important to the state economy, contributing more than $12 million as well as an additional $7 million in value added products such as pies and cider.

Woodchuck Cider, an award-winning Vermont hard cider handcrafted with apples, will offer samples of its Woodchuck Amber Cider, Granny Smith and Fall Limited Release at the Fall Season Kick-Off Event. Shelburne Orchards, located on 80 acres along the shores of Lake Champlain, will provide guests with handcrafted cheese from Shelburne Farms, as well as cider and doughnuts.

As part of the Apples to iPods promotion, specially marked wooden apples are being placed in apple trees at participating pick-your-own orchards around the state. The customers who find a wooden apple will win an Apple iPod, including an Apple Nano, Classic or Touch, and one winner will receive an Apple iPad.

The Apples to iPods promotion is sponsored by the Vermont Department of Tourism and Marketing; Woodchuck Cider; the Vermont Agency of Agriculture, Food & Markets; and Small Dog Electronics. For more information, visit www.applestoipods.com.

Source: Department of Tourism and Marketing
Last Updated at: August 31, 2010 12:31:48