December 27, 2007
MONTPELIER, Vt. — The Vermont Department of Tourism and Marketing will award $88,530 in matching funds to 13 chambers of commerce for out-of-state promotional opportunities.
The department’s matching fund program is intended to help Vermont chambers of commerce initiate or expand marketing programs, events, advertising campaigns and public relations projects that hold significant potential for measurable increases of out-of-state travelers to Vermont. The department will distribute the awards before June 30 in the form of dollar-for-dollar matching funds.
Now in its third year, the program requires that funds be invested exclusively in out-of-state marketing for radio, television, magazine or newspaper print, or online advertising specifically designed to encourage out-of-state guests to visit Vermont individually or in groups.
“This program allows us to work in partnership with chambers of commerce to expand our advertising reach,” said Tourism and Marketing Commissioner Bruce Hyde. “The 13 chambers of commerce that were selected for funding have very clear, measurable plans to attract out-of-state visitors, and we’re looking forward to help them promote Vermont.”
Matching Fund Recipients
1. Addison County Chamber of Commerce – $8,030
Addison County’s project is to visually showcase the Mid Vermont region, its activities, and businesses through four-color co-op advertising in Vermont Life magazine. The ad will display all four seasons and an opportunity to participate in the co-op ad will be offered to all businesses in the region.
2. Bennington Area County Chamber of Commerce – $5,000
This chamber will expand and enhance their regional marketing efforts to showcase their art and agricultural heritage to out-of-state visitors.
3. Brandon Area Chamber of Commerce – $5,000
Brandon is marketing the region by featuring their four major assets: recreation, the arts, history, and weddings. The chamber will produce a four-color co-op advertisement for the 2008 Vermont Vacation Guide as well as advertising on WCAX-TV through its Buy Vermont First program.
4. Dorset Chamber of Commerce – $5,500
In order to promote out-of-state tourism in Dorset, the chamber of commerce will sponsor a 25,000-piece postcard mailing designed to advertise the historic inns of Dorset to potential visitors from the Boston and New York City areas.
5. Franklin County Chamber of Commerce – $3,500
Franklin County is developing a food festival, A Taste of Franklin County, which will showcase many of the fantastic eateries in the county. The event is designed to promote visitors from New York and Quebec that are within a two-hour drive to Franklin County. Advertising will be done via radio, newspapers, and online.
6. Hartford Area Chamber of Commerce – $10,000
The chamber is producing ‘Destination Quechee,’ a half-hour TV program that will highlight the incredible diversity of the Quechee area, appealing to the out-of-state visitor as an ideal destination. This program will air on MyTV, the Boston/New England affiliate for FOX’s newest cable television network.
7. Lake Champlain Regional Chamber of Commerce – $6,000
A successful public relations campaign reaching out to travel writers covering the Boston, New York, and Montreal areas will be enhanced to develop more stories on the region and more specifically surrounding the 2009 Lake Champlain Quadricentennial celebration.
8. Mad River Valley Chamber of Commerce – $10,000
The Chamber is helping produce a half-hour TV program featuring the Mad River Valley as a travel wedding destination that will air on The Learning Channel and Women’s Entertainment Network’s Destination Weddings & Honeymoons. The Mad River Valley will be the only destination featured on this program designed to encourage the region as an ideal destination for a wedding or honeymoon.
9. Manchester & the Mountains Regional Chamber of Commerce – $9,000
Manchester & the Mountains will purchase a combination of radio, TV, print, and internet media to reach their target markets in Albany, N.Y. and Berkshire County, Mass., to promote the area for tourism in general and specific events in particular such as the August Sidewalk Sales.
10. Mount Snow Valley Chamber of Commerce – $9,000
In partnership with Mount Snow Ski Resort and other area lodging facilities and businesses, Mount Snow Valley’s plan is centered on increasing regional and national online and print advertising of their many area outdoor recreation and lodging opportunities.
11. Northeast Kingdom Travel and Tourism Association (NEKTTA) – $9,000
This collaborative network of nine Northeast Kingdom chambers of commerce and local businesses will develop print and internet advertising as well as online interactive maps to promote Geotourism Cultural Heritage trips in the area to a regional out-of-state audience.
12. Springfield Regional Chamber of Commerce – $2,500
Springfield has two separate plans to use their funding:
(a) Development of a visitor’s information center that will include Simpson’s Movie Premiere memorabilia, a gift shop, and display space for use on a rotating basis by local artisans as well as the local historical society.
(b) Promotion of the 26th Annual Vermont Apple Festival and Craft Show, a celebration of apples, crafts, animal exhibits, wagon rides, and food. Promotion of this event will include cable TV advertising and print advertising.
13. Woodstock Area Chamber of Commerce – $6,000
The Chamber will increase promotion of “Walk Woodstock!” The event, organized by the Chamber in cooperation with many local organizations, foundations, planning commissions, and non-profits, is a celebration of local trails as well as an education on the health benefits of walking and includes guided hikes, walks, and tours throughout the village of Woodstock and on 30 miles of continuous walking trails between local parks and the village.
Source: Department of Tourism and Marketing
Last Updated at: December 27, 2007 08:26:17